Downtown + diPietro Todd

Collaborating with our neighbor “Downtown” on Maiden Lane was fun. The clothes were edgy with a rocker vibe. The hair trend perfectly suited the clothing. It was done by a group of our very own stylists and fashionistas—Anderson, Alex, Nona and Lauren—from our Union Square location. The best part for me was walking up to the store just before the event and seeing Anderson (our stylist who headed up the event) and his darling bleached blonde short haircut model posing for an impromptu shoot for the Chronicle! dipietro todd

Fashion Week Demos

Akemi and Moises headed out to New York with the rest of the Creative office to do Fall Fashion week. The report back was that the event was more intense than doing the Spring shows but thrilling nevertheless. According to Akemi, working with Odile is not only a great experience but an honor. I’m not sure what we enjoy more— watching Akemi duplicate the looks for the season at our salon demos or hearing about all the great stories from behind the scenes. On any account we really appreciate being associated with the shows and thank Kerastase for the opportunity. Kudos to Akemi and Moises for always being invited back.